Andrew Reiner has seen a lot of change in the gaming industry. The Editor-in-Chief of Game Informer has been with the organization since 1995 and has seen the industry – and the people who cover it – evolve, and he loves every second. .
“I wake up in the morning and am excited for the day ahead,” Reiner said.
Gaming has always been a part of Reiner’s life, but the real inspiration for his career path came when he discovered gaming journalism.
“My world has been turned upside down by the NES and Nintendo Power,” Reiner said. “I wanted to be part of it. I thought these people had the coolest jobs in the world.
But it seemed like just a dream until he stumbled upon a store that would provide him with an invaluable opportunity.
“My parents sent me to the paint store,” Reiner said. “Right next door was something called FuncoLand. I looked and it was just wall to wall video games. “
Reiner was immediately drawn to and met someone who would change his life.
“I met someone by the name of Paul Anderson,” Reiner said. “He was working at the counter and said, ‘Look, I’m in this magazine.’ It was Game Informer. He opened it and indicated his criticisms.
From there, Reiner had one singular goal in mind: to work at Game Informer. He spent more and more time at the store, chatting with Paul and eventually meeting Andy McNamara, who would later become Editor-in-Chief of Game Informer.
During this time, Reiner attended college and was four credits away from graduation when Game Informer developed. Reiner had his chance and grabbed it.
“I started at the tail end of the early days of games journalism,” Reiner said.
But Reiner entered a world of gaming journalism that was very different from today.
“Most of the writers had pseudonyms and a cartoon profile,” Reiner said. “Gaming journalism has come a long way. We have real people writing now. We have grown up and become better writers and journalists.
What started out as content aimed at a younger audience has turned into something else.
“I think it goes back to Next Generation magazine,” Reiner said. “They came over and put Bill Gates on their cover and they talked to the developers and they were professional writers. It was no longer just a children’s medium and we had to start writing that way as well.
Game Informer has continued to evolve, and after a year that has seen the gaming industry adapt to the pandemic, 2021 may offer some intriguing stories to follow.
“I think all eyes are on the next generation,” Reiner said. “What kind of resistance do these machines have? Systems always sell at launch. People always say consoles are dead, but boy, it’s like the ’90s right now. There is this fervor for these machines.
How game makers adapt to the development of new titles under unprecedented circumstances will be directly related to this.
“The way the developers are handling the pandemic (worth watching),” Reiner said. “What will 2021 look like? Will these machines simply have no software on them? “
2021 will be another unprecedented year for the gaming industry. Despite the challenges many face as a result of COVID-19, Reiner is as excited as he was the first day he started seeing what was going on. to follow.
“You never know what’s going to happen, what’s going to be announced and what you’re going to play,” Reiner said. “I didn’t take this job for granted at all.”