Snap has unveiled a new vertical mobile video editor called Story Studio for users of its Snapchat service, but also other video platforms.
Snapchat, of course, has its own editing tools, but the app itself is as much for everyday users as it is for serious creators, and as much about communication as it is content. As such, it wouldn’t make sense to try and put a bells and whistles video editor into it. Snap is also hoping that Story Editor, being a full-fledged, mobile-centric app, will attract users who create for other platforms rather than just Snapchat – in fact, this is arguably demonstrated by its decision not to add watermarks to created content. in the app. Still, Snapchat will benefit from the new ideas, tools, and integrations that Story Studio offers creators.
On the idea front, Snap says Story Studio will have built-in insight into Snapchat’s #Topics, Sounds, and Lenses trends. It’s a nice touch in that it will help creators think about what to create and target trends that will help their content perform well. It will also encourage users who may be producing content primarily for other platforms like TikTok to use Snapchat as well.
Story Studio video editing features
There are also more conventional video editing features, such as precision cropping, slicing, and trimming. These should help users refine their content more than is possible in less advanced video editors, especially those built into social media apps. Users will also be able to add music and sound clips from Snap’s library.
This Story Studio is intended to produce videos for consumption on mobile devices, which means the videos are edited vertically. Plus, all of those extra elements that are so essential to the mobile and social media ecosystem can be added, such as captions, stickers, and the various Snapchat AR lenses. Content can of course be shared directly on social media platforms, uploaded to the user’s camera roll, or opened in other apps.
Story Studio will be free to download, but one thing to note is that, for now, Snap has only confirmed that it will be available for iOS. It would be surprising if it did not finally make an appearance on Android, especially if it succeeds.
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